Insights
Latest stories, news, and resources.
The J12 Seed Pitch Deck Template (2024) — aka How to Raise a Seed Round from Anyone
Some say fundraising is an art. Building a pitch deck is not, it’s almost science. Use our pitch deck template to tell your story and raise capital from anyone.
J12 Commercial Excellence Playbook — Sales Methodologies
A Sales Methodology is a framework that leads sales teams through a staged, repeatable process to win clients and close revenue. It is a statement of how you want to sell, forms part of your overall sales identity and DNA, and it sets out a repeatable process to improve sales velocity and conversion.
The Recipe to Faster Find Product-Market-Fit aka “The Mom-Test”.
Finding product market fit is hard. The difficult thing is that we humans sometimes think we’d like a product but in the end we don’t buy it. Here is how to ask questions to gain the right insights and reach product market fit.
How to Create A Compelling Pitch Story — aka the J12 Seed Pitch Deck Template v.3.0 (2023)
A pitch deck is the CV of your company. And like for CVs, following a standard like e.g. Linkedin’s CV structure we’re all used to, is arguably convenient and appreciated by the reader. So, be smart and daring about the content, visualisations and copy. Be rather conformist about the structure.