No Mellanmjölk.

That's our motto — and frankly it takes years of Swedishness to fully indulge the depth of those words, but in short it means no half-things, no compromises. Things done with full conviction. By the way, our team consists of a French-Swede, a British-Swede, an Irish-Englishman, a Swiss, a Brit, a Jämtlänning, and oh - a Swede.

So, no, we’re not exactly Swedish.